The purpose of the project is to transform the profile of young (grossly 18-29) as digital natives from a set of ‘lifestyle’, rudimentary, rather unstructured digital skills, to targeted, well-informed, critically evaluated and deployed skills build upon the pooling in of start-up contexts and entrepreneurial attitudes among the target group in order to boost youth entrepreneurship by developing start-ups in a digital world.
As of late 2016, according to Eurostat, youth unemployment (ages under 25) is at 18,8% in the EU28 – ten points higher than the overall unemployment rate – with the highest scores in Greece and Spain (>40%). At the same time, Europe has made its top priority to promote digital skills in many directions, within the context of the overall goal for the creation of a Digital Single Market. At the nexus of youth unemployment, the need to boost youth entrepreneurship, and the ongoing need for development of digital skills, start-ups seem to play a highly significant role, since they are vital drivers to the EU economy and European innovation, creating the most opportunities for employment.
Young (grossly 18-29), as the so called digital natives on the other hand, are supposed to be multi-tasking, having a ‘cherry-picking’ approach in managing information, are serial consumers of digital media, connected in a world of social media, they adapt to constant change, are ‘gamers’ and disruptive considering the ‘corporate’ as unsophisticated and obsolete; a perfect profile that would otherwise fit excellently the entrepreneurial attitude and mind set needed, especially so, in the case of developing a start-up in a digital world, but this is not reflected in the real world.
The project sets as specific objectives to:
AARHUS UNIVERSITET – Denmark
Innovation Training Center (ITC) – Spain
WeLoveStartups – Denmark
Meet Magento Association e.V. – Germany
Knowl Social Enterprise for Education and Lifelong Learning – Greece
Hellenic Association of Positive Psychology – Greece
PRAXIS HISPANIA, S.L. – Spain
R&DO LIMITED – Cyprus